Study Case
Clutter to Culture:
A Platform for Unused Goods
Product Designer
2024
Imagine Yogyakarta, where every corner tells a story, and every home holds treasures hidden beneath layers of clutter. I, once overwhelmed by items I no longer needed, envisioned a platform where these forgotten objects could find new lives - thus, 'Donorin' was born. Here, your clutter becomes someone's treasure, promoting sustainability one item at a time.
In a city where waste production hits 1,500 tonnes monthly, I found a way to turn unused goods into community treasures. Welcome to 'Donorin, where decluttering your space means enriching someone else's life.
The Dive Into Data
My journey began with a survey, uncovering that 80% of Yogyakarta's residents had items they wanted to declutter but lacked a method. Focus groups revealed not just a practical need but an emotional one - for items to have a 'second life', fostering a sense of community.
Fun Fact: The average household here is like a mini-market, with at least 20 items waiting for a new home!
Competitive Landscape
An analysis showed no platform specifically designed for Yogyakarta, with existing solutions lacking in trust and community feel. We aimed to fill this gap, inspired by local values of mutual trust.
The Challenge
Yogyakarta faces a dual challenge: managing space in increasingly crowded homes while desiring to contribute to environmental sustainability. The lack of a localized, user-friendly platform for exchanging goods leads to wasted resources, missed connections, and environmental harm.
"Imagine Budi, a student in Yogyakarta, with a room full of books he's already read. He's not just looking for space; he's looking for a way to share knowledge. 'Donorin' became Budi's solution, connecting him with others eager to learn.”
User Needs
Budi - The Donor
Primary: Simplify decluttering while ensuring items find new, appreciative owners.
Secondary: Build trust in transactions and foster community spirit.
Randy - The Explorer
Primary: To find quality items for free that fit his needs.
Secondary: To save money while improving his living situation.
Future Promising: "Imagine a Yogyakarta where every item finds a new purpose, where decluttering your home could save your city's environment."
Fulfillment: "Every item you declutter isn't just freeing up space in your home; it's giving someone else joy, utility, and a sense of community."
User Centric Design
I chose a swipe-based interface to make browsing fun and intuitive, much like a digital pasar malam.
Analogy: Designing 'Donorin' was like crafting a digital kampung where everyone knows everyone, but instead of gossip, we share goods!
"When you realize 'Donorin' can turn this chaos into someone else's treasure hunt!"
The development and evaluation of the platform successfully addressed the identified problem of unused items going to waste and unmet local needs for such items in Yogyakarta. By implementing a simple and localized web-based platform, the study demonstrated the feasibility of using technology to foster sustainability, resourcefulness, and community engagement. The platform's ease of use, cultural relevance, and measurable impact resonated with users, confirming its utility and scalability.
Donate Item - Transform your clutter into someone's treasure. Donate with ease and feel the joy of giving.
Item Listing: Showcase your items with a simple, beautiful listing. Share the story behind each piece.
Search Item: Find what you need or what you never knew you needed. Our search makes discovery delightful.
Filter Item: Refine your search with filters. Get exactly what you're looking for without the clutter.
Detailed Item: Dive deep into each item's details. Know its history, condition, and potential.
User Profile: Connect with the community. Your profile is your story, your trust, and your contribution to sustainability.
The Framer Advantage
Crafting 'Donorin' was not just about solving a problem but doing so with elegance and efficiency. Utilizing Framer, a leading tool for interactive design, I transformed the vision of sustainable community sharing into a tangible, user-friendly platform.
Why Framer? Framer's no-code capabilities allowed me to focus on design and user experience without getting bogged down by coding complexities.
Experience the Platform
I invite you to explore 'Donorin' and see how design can transform everyday actions into community-building experiences. Visit the live platform here:
"The interface isn't just a screen; it's a digital bazaar where every item whispers its past and dreams of its future.”
Projected Impact
While 'Donorin' is still in its initial phase, we've conducted surveys and gathered insights to project its potential impact:
User Adoption: Based on my surveys, we estimate that within the first six months, 'Donorin' could attract over 1,000 active users, with a 50% repeat usage rate, indicating strong community engagement.
Environmental Impact: If each user lists just two items per month, we could see a reduction of approximately 2,000 kg of waste over six months, calculated from the average weight of household items.
Social Impact: I anticipate fostering a new sense of community, with users potentially organizing or attending at least one community event per month, where they share not just items but stories and skills.
Conclusion - Beyond the Clutter
Through 'Donorin', we've not only decluttered homes but enriched lives in Yogyakarta. As we look to the future, imagine this platform expanding, becoming a model for cities worldwide where sharing is the new owning.
Lessons Learned:
Real stories and photos create emotional connections and encourage participation.
Hyper-local approaches reduce logistical challenges and build trust.
Future Plans:
Expand the platform to other cities while keeping its local focus.
Collaborate with community leaders to increase outreach.
Introduce monthly themes or challenges to drive engagement further.