Work
Complete TOEFL Preparation Campaign Landing Page
Overview
Vortex, a technology and digital transformation company that provides end-to-end solutions for digital transformation needs, approached me to develop a campaign landing page for their Complete TOEFL Preparation course.
This campaign was designed to attract students and professionals who need to achieve a high TOEFL score for academic or career advancement. The course offers comprehensive training, covering all TOEFL test sections with structured lessons, expert guidance, and practice materials. The landing page needed to clearly communicate the course benefits, highlight its credibility, and drive conversions through a seamless user experience.
The Challenge
This project required a fast turnaround, demanding precise implementation from the provided design while ensuring optimal performance, responsiveness, and SEO optimization. The challenge was to maintain a seamless user experience while incorporating interactive elements to enhance engagement.
What I Did
Developed the landing page in Framer based on the provided design
Ensured pixel-perfect implementation while maintaining performance and responsiveness
Optimized for SEO and fast-loading speed
Added smooth animations and interactive elements for better user engagement
Implemented CTA (Call-to-Action) tracking to measure conversion rates
Result
A fully functional, visually appealing, and conversion-focused landing page delivered within 5 hours. The final result successfully supports the Complete TOEFL Preparation campaign, providing an intuitive and engaging experience for prospective students. The page effectively highlights the course’s structured approach, expert instructors, and real test simulations, making it a compelling choice for those looking to improve their TOEFL scores.